FEAR CONSULTANCY PRACTICE
FEAR… IN YOUR CLIENTS - IN YOUR TEAM - IN YOUR MARKETING - IN YOUR SUPPLY CHAIN
If you think that FEAR doesn't affect your business… reconsider
The Fear Disorder pandemic demands that all businesses present their brands and products through deep and contextualised repositioning.
Fear induced issues, not only, massively reduce your team’s output, attendance and focus, but are also the most influential factors in every relationship and negotiation.
Misunderstanding fear’s biological basis and activation and its impact on your business and organisation is ignoring the most influential activator of response - good and bad!
I’m sure you have heard it said “customers hardly ever buy on price” - Emotions play the lion share role in the making of any buying decision. Eliciting the correct emotional response is KEY.
Fear based marketing has been used since the dawn of man; fear-driven demand, jealousy and scarcity drive desire and commerce.
In a global commercial landscape in which humans responded to opportunities and propositions predictably, it was far easier to understand and create accurate predictions and financial projections.
However, silently, humans were evolving in a way that was neither widely predicted, nor prepared for. We predicted it 25 years ago… but few would listen.
With the sudden and catastrophic impact of the COVID event, that evolutionary curve just ‘went vertical’ and real fear and fear disorder have activated physical, sociological and commercial fear disorder at pandemic proportions. The change is deep, genetic and irreversible.
In a fear-ridden world, attempting to predict client, customer or employee response is impossible unless you have a deep understanding of the science and the biology of fear - not theory-based psychology and assumption - science-based fact.
If everyone is scared - how can you make your product or service ‘sell’ when their fear is ever-present and now working against the decision making process rather than being a useful device in fear based decision making.
Where fear was, once, an event - it is now constant. Disorder.
Marketing has lost its most powerful biological ally.
What could that mean to you?
Here are some examples of the concerns that have been reported to us by clients during our work this year.
Have Brexit and/or international trade caused a change in your supply chain?
Have lockdown or subsequent changes in working style affected client acquisition?
Are your clients or customer nervous about your ability to deliver services for any reason?
Has advertising and marketing become less effective?
Are you finding that your own decision making is more fear-based than previously?
Do your customers and clients appear commitment-anxious?
Are more people making decisions based on their perceptions of a bleak future?
Are your team experiencing anxiety? Health anxiety? Return to work anxiety? Others?
Have you noticed a reduction in your staff’s focus and output?
Have any of your team voiced concerns about risks, appropriate or inappropriate?
Have you noticed COVID, fear based or irregular/unnatural behaviours?
It’s no longer economically viable to rely on old systems, old habits, guesswork and negotiation
Implementing fear consultancy practice will:
Provide a thorough understanding of the science of fear response and how to build it into your corporate agenda with immediate impact.
Show you how to work in different ways to circumnavigate anxiety and to find the new route to compelling decision making.
Enable you to coordinate your marketing and business practices without fear preventing or slowing the decisions making processes.
Enable you to divert money spent on escalating advertising costs to more appropriate use.
Allow you to quickly implement advice, signposting and instruction in fear reduction practice. (The physical response itself rather than the symptoms and manifestations)
Give you the opportunity to provide online and app-based solutions to address all disordered emotional responses including anxiety conditions.
We are the only provider of Fear Consultancy. We have a 25 year history working with and helping millions of people to recover from anxiety conditions and helping organisations to find solutions to anxiety in employees.
Our unique knowledge show you how to establish or reestablish an upward trajectory despite fear’s impact.